It’s Called – Branding

One of my take-aways from the Fiction Marketing Summit: I need a plan. Yes, it’s important to have a plan for just about everything, but being told how to base it on the needs of a fiction writer for fiction readers, allowed me to rethink some sage and expert advice available on the web. Thanks to Beth Barany’s (  session on How to Draft Your Author Branding Statement, I think I’m grasping what I need to do. 

Barany’s quick guide for writing a fiction author’s branding statement includes knowing:

  • Your Genre
  • Your Audience
  • Your Audience desired result or experience
  • Your intended action upon your readers

So, aside from dedicated a certain time each week just to market and learn about marketing, I’m beginning with the beginning – my author branding statement. Any one of these sound good?

Possible Branding Statements:

  1. I write amorous suspenseful paranormal mysteries.
  2. I write amorous paranormal action mysteries.
  3. I write paranormal suspense stories with amorous heroines.
  4. I write books for women who love to read about strong protagonist in an urban fantasy setting.
  5. I write urban fantasies about protagonists defeating overwhelming paranormal and normal influences.
  6. I’m a creator of Urban Fantasy for women who desire strong female protagonists growing in power to battle in the gray.
  7. I write about strong female protagonist battling supernatural forces mirroring the real world.
  8. I write urban fantasies with strong female protagonists where not even she is what she seems to be.

Find my books at these online booksellers:

5 thoughts on “It’s Called – Branding”

  1. Who knew that there was so much more to writing than just writing? I have to admit, branding and marketing really isn’t my strongest point, despite working in the industry for a while. I’m really reluctant to get into that when my writing’s still crappy, but I guess we gotta do what we gotta do. Thanks for sharing your branding statements to help some of us get started!

    Liked by 1 person

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