One of my take-aways from the Fiction Marketing Summit: I need a plan. Yes, it’s important to have a plan for just about everything, but being told how to base it on the needs of a fiction writer for fiction readers, allowed me to rethink some sage and expert advice available on the web. Thanks to Beth Barany’s (https://www.bethbarany.com) session on How to Draft Your Author Branding Statement, I think I’m grasping what I need to do.
Barany’s quick guide for writing a fiction author’s branding statement includes knowing:
- Your Genre
- Your Audience
- Your Audience desired result or experience
- Your intended action upon your readers
So, aside from dedicated a certain time each week just to market and learn about marketing, I’m beginning with the beginning – my author branding statement. Any one of these sound good?
Possible Branding Statements:
- I write amorous suspenseful paranormal mysteries.
- I write amorous paranormal action mysteries.
- I write paranormal suspense stories with amorous heroines.
- I write books for women who love to read about strong protagonist in an urban fantasy setting.
- I write urban fantasies about protagonists defeating overwhelming paranormal and normal influences.
- I’m a creator of Urban Fantasy for women who desire strong female protagonists growing in power to battle in the gray.
- I write about strong female protagonist battling supernatural forces mirroring the real world.
- I write urban fantasies with strong female protagonists where not even she is what she seems to be.
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