It’s Called – Branding

One of my take-aways from the Fiction Marketing Summit: I need a plan. Yes, it’s important to have a plan for just about everything, but being told how to base it on the needs of a fiction writer for fiction readers, allowed me to rethink some sage and expert advice available on the web. Thanks to Beth Barany’s (  session on How to Draft Your Author Branding Statement, I think I’m grasping what I need to do. 

Barany’s quick guide for writing a fiction author’s branding statement includes knowing:

  • Your Genre
  • Your Audience
  • Your Audience desired result or experience
  • Your intended action upon your readers

So, aside from dedicated a certain time each week just to market and learn about marketing, I’m beginning with the beginning – my author branding statement. Any one of these sound good?

Possible Branding Statements:

  1. I write amorous suspenseful paranormal mysteries.
  2. I write amorous paranormal action mysteries.
  3. I write paranormal suspense stories with amorous heroines.
  4. I write books for women who love to read about strong protagonist in an urban fantasy setting.
  5. I write urban fantasies about protagonists defeating overwhelming paranormal and normal influences.
  6. I’m a creator of Urban Fantasy for women who desire strong female protagonists growing in power to battle in the gray.
  7. I write about strong female protagonist battling supernatural forces mirroring the real world.
  8. I write urban fantasies with strong female protagonists where not even she is what she seems to be.

Find my books at these online booksellers:

5 thoughts on “It’s Called – Branding”

  1. Great advice. I like 4 – it’s clear and intriguing and really states who your target readers are, but also doesn’t exclude those who might just be finding that genre.

  2. Who knew that there was so much more to writing than just writing? I have to admit, branding and marketing really isn’t my strongest point, despite working in the industry for a while. I’m really reluctant to get into that when my writing’s still crappy, but I guess we gotta do what we gotta do. Thanks for sharing your branding statements to help some of us get started!

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